Planning event ideas After you have defined the event goal, you have to plan the event to achieve this goal. Many operators have a headache at this step. What kind of executive list event ideas should they think of to achieve the event goal? ah! Come on, let's break down what an event idea is. Activity creativity will not just be your idea, it is divided into 3 parts, activity executive list theme, activity form, activity process. Activity theme: To highlight the value of the activity, show the repeated reasons why users should participate in the activity, and the reasons generally start from 4 points - interesting, beneficial, meaningful, and face-saving. Activity form: What methods and means are used by the activity to achieve the final activity purpose.
Often, many new operators can't think of a few ideas. Generally speaking, the creative reserve is not enough. At this time, everyone needs to executive list accumulate some activity ideas, such as the basic 8 kinds of activity ideas: punch/sign in, test/answer, quiz, PK/ranking, solicitation, collection, red envelopes/lottery, mini games, online transactions and offline transactions in the transaction category; according to different business logic, the executive list activity forms are also different, and different activity forms need to be collected and summarized. In general, the user attraction logic stimulates users to complete purchases through "price concessions", and the activities include low-price spikes, full discounts, old user rebates, and group discounts; under these basic forms of activities.
They can also be based on products, time, and time. Different policies are divided into gift promotions, seasonal promotions, pricing promotions, etc. You can summarize the forms of these activities, are you afraid that you have no ideas? Activity executive list process: There are four principles to follow in the design process: The activity process should design all the steps that the user takes from the start of the activity to the completion of the activity; The activity executive list process should reflect the behavior that guides users to achieve the activity goal; There is only one main line process for each activity, don't give users too many choices.